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JANUARY 2025

Little Kiwi Travels Media Kit

NEW ZEALAND TRAVEL & TOURISM
SOCIAL MARKETING & CONTENT CREATION

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Kia Ora

I'm Ashley, your Auckland based travel and tourism content creator specializing in fun, vibrant New Zealand photography, videography and social marketing that Kiwis love.

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When I'm not working at my full time job in IT, Littlekiwitravels is where I share the best places to travel, explore and stay throughout New Zealand and internationally.

 

My content is all about encouraging my fellow kiwi women (my main demographic of followers) and tourists to explore our beautiful country and nearby.

My audience love that I don't just provide them with beautiful and inspirational imagery- I give them helpful information and trusted advice so they can plan their own amazing experiences and holidays.

Some of my previous partners

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I create helpful, inspiring NZ travel & tourism social marketing content that makes people want to experience it for themselves

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My Audience, Account Performance and Services

My Audience

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78k Followers
1M+ Monthly Views
20-100k Average Reel Reach and growing audiences on Tik Tok and Facebook.

Based in:​

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61% New Zealand

(27% Auckland)

12% Australia

6% USA

Age and Gender:

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10% <24

37% 25-34

27% 35-44

26% 45+

71% female

29% male

My Account Performance & Strengths

Reel Reach and Engagement Rate
My Reels perform extremely well with thousands of saves and shares,
 regularly reaching audiences the same size as other NZ travel creators with 3 times my following. My content gets high numbers of saves and shares demonstrating value to the viewer with an intention to come back to it or send it to someone else, thus expanding reach.

Quality over Quantity Partnerships
I only take on a small number of partnerships with brands I genuinely admire and want to work with.  My audience knows this and view me as a trusted source of inspiration and information for their New Zealand adventures.

Customer Return on Investment
I have a genuine interest in happy customers and making sure you and your brand get great value for the investment in me and my audience.
I follow up with stats and information on our partnership deliverables and opportunities I see to enhance your future social marketing activity.

Content Examples (click to watch)

Experiences 

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Queenstown Experience
38k Views
700+ Likes
247 Shares
324 Saves

< Click to watch

 

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Auckland Eatery
398k Views
14k Likes
8k Shares
6.7k Saves

 

< Click to watch
 

Destinations

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Pacific Coast Highway with Matador Network and Tourism NZ
163k Views
3.3k Likes
679 Shares
1.4k Saves

 
< Click to watch
 

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Gold Coast with Luxury Escapes and Destination Gold Coast
63k Views
218 Likes
43 Shares
34 Saves

 
< Click to watch
 

Accomodations

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Hotel Grand Chancellor Auckland
31k Views
496 Likes
185 Shares
206 Saves

 
< Click to watch
 

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Fiordland Cabot Lodge
23k Views
740 Likes
98 Shares
185 Saves

 
< Click to watch
 

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The content I create captures fun, vibrant, real experiences in NZ and makes Kiwis and tourists alike crave to experience for themselves.

My Services

Do you have a unique, accommodation, experience or product you think Kiwis and visitors to New Zealand need to know about? Let me help you bring it to life and spread brand awareness with content created specifically for socials.

Asset Creation for licensed use on Web and Socials
Still Images
Video Footage

Social Marketing on my Channels and/or Posted to yours
Reels & TikToks
Static Posts
Detailed Story Sets

I pride myself on providing great value to NZ businesses - creating content that aligns with both your brand and marketing goals and following up with statistics and insights so you can determine the ROI from our partnership.

I'd love to work with you! Let's chat.

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Ashley

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@littlekiwitravels

littlekiwitravels@gmail.com​

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